About us

Every woman knows the moment when she looks in the mirror and asks herself: “What would truly be good for my skin?”

Moonglow’s founder, Victoria, asked herself the same question. For years, she searched, tested, compared formulas and read about ingredients. Until she found the answer in the place where skincare has become both an art and a science: South Korea.

In 2017, she brought this discovery home. That’s how Moonglow, the first specialized Korean cosmetics chain in the Republic of Moldova, was born. Back then, K-beauty was almost unknown here. Today, it’s a daily ritual for hundreds of thousands of women.

IN LOVE
WITH YOU

Why MoonGlow

The moon doesn’t dazzle. It shines softly and steadily, with a light that is all its own. It goes through phases, changes and renews itself, yet always remains itself.

That’s how we see a woman’s beauty, too. We don’t promise a different face. We promise healthy, radiant skin that tells its own story, no filters needed. Moonglow is the glow you already have, cared for with respect.

BEAUTY WITHOUT STRESS

Our Way

Everything beautiful in the world was born out of love for women. And the greatest projects are born out of passion.

1. A Quest (since 2017)

It all started with a woman who wanted
to understand her skin. Her quest gave birth
to Moldova’s first K-beauty store chain:
MoonGlow!

2. A Meaningful Choice

40+ exclusive brands. We don’t bring in everything new, only what’s truly good.
Every product first passes through our hands and our trust.

3. A Place for Her

9 stores across the country.
Spaces where she is heard, understood and guided, with skin analysis and personalized advice.

4. A Community Built on Trust

365,000+ women. They didn’t come for the prices,
they stayed for the care.

5. The Glow Goes On

Online, on social media and at events,
we keep bringing cosmetics that truly work
closer to every woman.

Our Mission

A woman takes care of everyone around her and often forgets about herself. Moonglow’s mission is to make sure she is NO LONGER last on her own list.

We want every woman to feel confident, attractive and at peace with herself. And we want her skincare routine to become a moment of self-love, not a chore. For her, we bring skincare products that truly work. For her, we train our team. And for her, we take care of every single jar, from the lab to the palm of her hand.

YOUR GLOW
DESERVES CARE

Our Vision

IT ALL STARTS
WITH HER

We dream of a generation of women who know their skin as well as they know their souls. Women who don’t buy at random or hide behind filters, because they know what’s good for them.

South Korea has shown the world that beautiful skin isn’t luck, but the result of daily care and science. We bring this philosophy to Moldova and make it speak our language. Your first step toward filter-free beauty starts here.

What is Moonglow?

Moonglow is the official distributor of Korean cosmetics in the Republic of Moldova. We have 48 brands under exclusive distribution, including d'Alba, Dr.Ceuracle, SKIN1004, Medicube, ma:nyo, Mary&May, Purito Seoul, dear Klairs, Pyunkang Yul, Rovectin, Heimish, Mizon, Real Barrier and Dermafirm. We officially distribute another 34 brands, among them Beauty of Joseon, COSRX, Anua, TIRTIR, Round Lab, Biodance and VT Cosmetics.

In total, Moonglow carries over 140 brands from 13 countries, including South Korea, Japan, the USA, France, Italy, the UK and Australia. All quality certificates are sent at the customer's request.

Why is Korean skincare sometimes cheaper on marketplaces?

Thousands of sellers operate on marketplaces, and no one can verify where a product was bought, how it was stored or how it was shipped. Expired batches are sometimes relabeled with a new expiry date, and counterfeits are sold as originals.

At Moonglow, you pay for peace of mind: original products, imported directly, shipped and stored properly. You also pay for the people who advise you and for taxes that stay in Moldova. A conscious choice is good for your skin and for your country.

How many Moonglow stores are there in Moldova?

9 Moonglow stores in Moldova

You'll find us in Chisinau (Sun City, Zity Mall, MallDova, Moscova Blvd., Decebal Blvd. and Mircea cel Batran Blvd.), Balti, Comrat and Tiraspol.

Our stores aren't just places to shop. They're spaces where you'll be heard:

  • Professional skin analysis with a special analyzer, so you know exactly what your skin needs.
  • Scalp analysis with the SIF Pro device, for hair care tailored to you.
  • Free consultations, in store and online, from specialists our customers lovingly call the “Moonglow Angels”. Every 3 months, the team completes training on new ingredients, ingredient combinations and new brands.
  • Caring for nature: bring in an empty package for recycling and get an extra 3% off.
Do I get a gift with my online order?

Online, with a gift in every order

On moonglow.md, you can order original Korean cosmetics with delivery in 24–36 hours in Chisinau and 2–3 days across the rest of Moldova. In 2025 alone, we delivered 48,567 online orders. Each one left in beautiful packaging with a gift inside, because unboxing is part of the ritual too.

Why can you trust Moonglow?

Trust isn't something you ask for. It's something you prove every day. Here's what we do to earn it:

You know us by name.
Behind Moonglow there's no anonymous corporation, but a person. Our founder, Victoria, publicly stands behind every product on our shelves. If something isn't right, you can write to her directly.

We choose brands based on science, not packaging.
A brand only makes it to Moonglow after we've checked its safety certificates, clinical studies and in-house research labs. Trends come second.

We choose people, not just products.
We also look at who stands behind each brand. We believe a founder's values show in the product: in an honest formula, ethical production and respect for your skin.

We protect every product on its way to you.
Active ingredients are delicate. Vitamin C, for example, oxidizes at the wrong temperature. That's why we monitor the conditions in which our products are transported. Our warehouse is always kept at 21–22 °C, so every serum and cream stays effective down to the last drop.

We use what we sell.
Moonglow's founder uses the products from our shelves every day. We'd never recommend anything we wouldn't put on our own skin.